Marketing statistics can be confusing – even contradictory. One statistic that marketers are able to agree is valid is this — For the best results, Multi-Channel Campaigns out-perform Single-Channel Campaigns hands down.
Today’s consumers can be found on a growing number of communication channels. Communicating across multiple channels to reach your prospects and existing customers is a no-brainer.
Your brand is unique; and the Multi-channel Campaigns that work best for Your Brand should be unique too. Top performing multi-channel campaigns also strategically integrated every channel to function seamlessly and speak as one voice. A marketing platform is used to accomplish channel integration and there are lots and lots of platforms available that essentially all have the same functionality.
Multi-Channel Success —
The Platform Is Not The Big Story
The Big Story is what you do with the platform – how your goals, strategy and tactics define the overall target audience and the various audience segments your campaign will speak to. Personalized content is then defined for each audience segment and for each channel you use. Top performing integrated campaigns depend on creative content to form an emotional connection with each targeted audience segment. Your content must also be relevant and highly personalized to each and every individual recipient.
Measure, Adjust, Repeat
Measuring campaign results will help determine what’s working and what’s not working — which channels are most effective and which offers generate the best results. BrandEvolution’s campaign platform allows our customers to define KPIs and measure performance in real time across all deployed channels – and make adjustments accordingly.
BrandEvolution knows how to help you plan and execute successful multi-channel campaigns that deliver exactly what YOU want; like adding new customers & getting more sales from existing customers, OR building a B2B sales funnel that generates new leads OR re-targeting non responders OR driving customer loyalty for your existing customers OR discovering exactly who your best Brand Advocate are OR……..you get the idea.