Digital Printing is the perfect blend of new technology and traditional media. Not only does it reduce time to market and maximize operational and postage savings, it allows for 1-to-1 direct mail customization – resulting in a 36% higher response rate at 54% lower cost.
Not only do response rates increase with Variable digital direct mail; those responding spend more money, with average order sizes increasing up to 24%.
PURLs can be personalized to the individual recipient. PURL campaigns are integrated and executed across Multiple Channels and usually include a microsite or landing page created for one person and containing that person’s name, for example:
PURL Campaigns Deliver Superior Results