Increase Email Conversions by 355%
If I told you that there is ONE thing you could do right now that would put your company miles ahead of... Read More
Why Variable Digital Direct Mail Should Be Part of your Marketing Plan
Real-time Behavioral Analytics These days, eye-catching direct mail is once again getting noticed, read and acted upon. According to Direct Mail News,... Read More
Precise Targeting is 40%
You work hard to create an email campaign. Did you know that 40% of a campaign’s success depends on how well you... Read More
Top Five Reasons I Hate Numbered Lists
They are usually boring. Sometimes list writers are just plain lazy and list writers who “pass along” lists they didn’t write should... Read More
Spin Control 2017 – Google vs. Content Hackers
Content is KING – but creating good content is hard. Creating good content consistently? Harder still. All the articles contained in all... Read More
Burger King Named Cannes Lions Creative Marketer for 2017…and Frankly, I Don’t Get It.
Burger King is getting a huge amount of positive press lately, which quite honestly I don’t understand – not even a little... Read More
The Pepsi Jenneration – History Repeats Itself
The Pepsi the “Live For Now” ad crisis is a case of history repeating itself. If any brand should know what happens... Read More
Will Programmatic Direct Mail Become The Next Growth Channel?
Lewis Gersh is well known on the marketing technology scene as an investor, and he’s placed several winning bets in that regard:... Read More
Why Direct Mail Works
Direct Mail is Tangible Is there a marketing method that offers a more tangible solution than direct mail? With the current generation... Read More